Parker Family Health Center
Homepage Redesign
Parker Family Health Center · Concept directions
Foreword Development · internal review

Three ways to tell Parker's story of free care, freely given.

All three keep the brand's own palette — Parker navy, sky blue, leaf green and golden yellow — and lead with warmth, donors and volunteers. Where they differ is voice: classic and refined, alive and organic, or bold and editorial. Pick one, or mix the moments you love.

The shared system

Navy
Sky
Leaf
Gold
Paper

Pulled straight from the logo — the dark-blue wordmark and the sky / green / gold leaves of the tree. Every direction shares the same content and brand colors, so the choice is purely about feeling, not facts.

Type is the lever for tone: Cormorant Garamond (refined), Newsreader (warm/editorial) or a heavy Hanken Grotesk (bold). Image areas use labelled placeholders for your real Parker photography.

Built in to all three

  • Auto language. The site detects the visitor's browser language and opens in English or Spanish — with a subtle EN/ES toggle to switch.
  • Donor & volunteer first. A clear two-up "Give / Volunteer" module, the Golf Outing, and ways-to-give are front and centre.
  • Quiet "gadgets". Counting impact stats, scroll reveals, drifting leaves and a community mosaic — motion that feels premium, never gimmicky.
  • Patients respected. A bilingual "Need care? / ¿Necesita atención?" band keeps the phone number and resources one tap away.
The three directions Posters below scroll · open any one full-screen to interact & test EN/ES →